Samsung Activation – Armenia Store & ViaViva

Palermo Store:

We designed and executed a comprehensive brand experience at the Samsung store in Palermo Soho, creating a direct point of contact with consumers and boosting visibility for the SmartThings ecosystem. We took care of every detail to ensure a memorable setup:

  • Welcome totem at the entrance
  • Lighting design to highlight the space
  • Brand ambassadors with custom uniforms
  • Samsung SmartThings stickers for visitors
  • Balloon arch in brand colors
  • Exterior and interior vinyl graphics
  • Interior decoration with product display tables and corporate blue carpet

We create experiences that connect brands with people, paying attention to every element of the setting and the user journey.

ViaViva – Chinatown:

We created an immersive experience inside a fully equipped motorhome featuring Samsung appliances connected to the SmartThings app. The objective: to invite users to explore, interact, and discover how Samsung’s ecosystem technology works in a real, everyday setting.

The activation took place at ViaViva (Chinatown) and was enhanced by a functional and engaging setup:

  • Welcome totem and revamped branded entrance
  • Backup Starlink antenna to ensure connectivity and enable app downloads
  • Interior setup with Samsung technology, 100% controlled via SmartThings

An activation designed to surprise, inform, and bring Samsung innovation closer to the public in a tangible and memorable way.
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